Beacon technology is a buzz word in today’s era. It is an improved method of marketing which brings a business closer to their targeted audience. The impact of this technology can be noticed in various industries; however the on which has been greatly impacted by it is the retail companies. According to statistics, in 2014, 15% of retail companies have brought this technology into use and benefitting up to a great extent. The percentage has not been stopped, instead from then till 2017 approximately 42% of retail companies are using the beacon technology and an estimate of $44.4 billion profit is expected to be made.
If you are wondering what is making this technology grow faster than prairie wildlife, you need to read the following benefits. Let us get started!Drives more customers
The foremost benefit of this technology is it helps drive more customers towards a business. There is no denying the fact that almost every individual is using mobile phones these days for shopping. The push notifications sent to customers urges them to visit the store and make the purchases.Improved advertising method
Gone are the days when advertising was only possible by means of TV and radio. But with changing time and needs of customers, advertising methods have significantly improved. Now sellers make use of messaging that reaches their targeted audience within no time. This is where beacon technology proves to be of great help. It works according to the customer’s proximity in the store. All in one, it helps businesses in marketing at the right time and in the right place.Encourage immediate conversions
With increasing customers towards the business, conversions also automatically get increased, consequently, putting a great impact on the business growth. Proximity marketing encourages customers to make the purchase decisions which likely increase the visitor conversion rate in to regular customers. Location, discounts and sales put a great impact on the conversions. For example, if a business is offering 20% discount on women shoes, the click through rate is likely to get increased.Provide direct connection with customers
With this marketing method, targeted message are send directly to the consumers. In simple words, a product is place directly into the hands of the customer which they can’t overlook and consequently make the purchases.Improves campaign strategies
The technology also helps in collecting the consumer behavior on the business site. The accumulated information can then be used to improve campaigns and strategies used for future promotions.
From the above provided information you must have got an idea about the benefits of the beacon proximity. If you too want to be a part of the winners, you need to take smart decisions. Go for beacon proximity marketing and you will surely make the most out of it.