Designing sites for a global audience is entirely different from designing it for local customers, implementing local design techniques. If you are operating locally but with global designs, you are literally killing off your marketing efforts. It would lead to nowhere. What’s working for a global website might not work for a local business site. Alas, only a handful of businesses know about it.<>But with a little knowledge of what works in local web design, you could churn out more business locally than earlier. Let’s help you in knowing how to design for a local audience:
1. Keep Intent Above-The-Fold
Dealing with local clients is tricky! You just have a fraction of second to hold their attention. If you don’t, they won’t mind leaving your site. Unlike global audiences, they behave and act differently. That’s where local design techniques come to play. You need to brainstorm why people have landed on your site, what are they looking for and how they intend to use the information. Accordingly, you could craft and display the information that local prospects could make the best use of.
For instance, if you have a local fitness center, then showing gym timings, contact number, membership fees and discounts on a strip on the header and above-the-fold would let them know crucial information at the first glance.
Though this information is already there on service pages and about us page, still, it saves the time of the users in figuring out the one. The idea is to give them in-person experience the moment they walk into your fitness center virtually.
2. Add a Google Map to Prominent Pages
For local businesses, gaining quality online traffic that is in their local area is a way to get real customers. More virtual local traffic means more opportunities to turn into physical visits. The simple way to do it is by including a Google map of your business location to your site’s prominent pages. Integrating the Google map into your contact us page and home page could be a turning point to guide your virtual prospects to your physical business location.
But while embedding a map to your site, you need to take care that it merges with your site’s design smoothly.
3. Localize Visuals to Amplify the Impact
Local audiences tend to respond better to a business that’s designed with local values. Giving a local touch to your site isn’t any rocket science. Even putting an image that displays the local scenic view of a prominent place on the background of your website is more than enough to have the attention of your prospects. It doesn’t have to interfere with your site’s design but compliment it.
For instance, if your business is about selling homes in Miami, putting a striking picture of scenic Miami cityscape or a beachfront photo captured from a home’s balcony will give you a local touch that’s enough to grab the attention of your local online visitors.
4. Create Local Pages to Appear More Naturally
Have physical offices in more than one location in your country? It’s always good to create local pages for each city you are serving. Having a dedicated page on your site for each location gives you a better local touch than just simply showing all locations on contact us page.
On each targeted location page, you could add a crux of the services that you provide, image of the local landscape, case studies of local customers, key person to get in touch with and job openings along with contact details and a map clearly displaying your location. These key details would develop a stronger connection with your local audience and clearly give them a signal that you truly exist in their local city.
Let’s Wrap It Up
When you have a full-fledged local business, it doesn’t make sense to design it for the global audience. Even if the global audiences land on your site and appreciate your design, you won’t make even a single penny out of it because you are based locally. Design it local, keeping local values in mind and you would unlock the goldmine to profits. Follow the design localization tips mentioned here to make your site more appealing to the local audience.
Want to put the best local design techniques to practice to connect with local users and gain more sales? We are here to help you with local web design with a look and feel of your local region that your local customers would love to interact with. Let’s help you build a brand locally leveraging the potential of local design. Talk to us now!