The battle for survival in the E-commerce industry has gone fierce. In this cut-throat competition, the one without authenticity loses out, for sure! Your authenticity is your lifeline and a trusted web design company could help build one by letting you know the trade secrets. Building trust in your users is the key to grow your eCommerce venture.
But how to build trust in your users? It still remains the secret until now! Let’s take the curtain off this topic. Here’s how you could create an authentic experience for your eCommerce visitors:
Showcase Your Top Leadership With An Engaging Story
Doing business in the eCommerce industry is tricky. Site visitors don’t like to interact with faceless brands. With growing awareness about the online frauds, they live in a fear of getting cheated. You need to alleviate this fear. But how? Create a story about your brand’s inception and publish it on your about us page with photos of the top leadership along with their LinkedIn profile links.
Keeping your identity clear at front builds an element of trust that gives users the confidence to start making transactions on your site. Look for crafting engaging about us page with the help of eCommerce web development company that perfectly talks about who you are, what’s your story, what’s your vision and how you could make a difference in your users’ lives.
Display Your Contact Details Clearly
People love to engage with an eCommerce site that clearly mentions contact details of its office on-site. Not mentioning it on your site sends them shock waves down the spine. It’s because people see it as a breach of trust. So if you want to showcase your business as a legit company, then you need to clearly display your contact details on the contact us page so that people could reach in the events of need.
Use Photos that Look Genuine
Blurred photos of your products build a wrong perception about your product quality. Such a wrong perception could give a blow to your profits. Instead of using dull-quality pictures, spend a little money on capturing genuine photos of your products from different angles with a great quality camera. Product images that are captured in a professional manner spark confidence among users to invest in your products as they perceive them as highly legit.
Make The Best Use of Trust Symbols
Trust symbols on your site that users are familiar with, build positive impressions about your brand. Putting symbols of SSL authentication and sites that endorse marketplace trust such as Better Business Bureau or certifications such as ISO certification and VeriSign certification symbol at prominent places on your site give confidence to users that they could rely on you. In fact, this is a pre-requisite to having all these trusted symbols on your site to portray your eCommerce venture as a secure place to make online purchases.
The Key Takeaway
Being authentic is the best thing that you could do to build trust among your customers. The more trusted you get perceived, the more sales you could earn. It’s as simple as that! People like to order products from any store that they find it useful but trust factor holds them back. But following the tips mentioned here, you could stand well in terms of authenticity that would give you more sales.
Looking for a reliable eCommerce web development company that could put all features into your site that build trust and portray you as a secure marketplace? We, iApp Technologies, are the development agency with a knack for eCommerce development. Work with us to explore possibilities!