Importance of Developing a Mobile Application for Your Business

The world we live in and how we interact with everything around us has changed drastically after the launch of the first iPhone in 2007. Since then, the use of mobile devices and application and their relevance in people’s daily lives is more evident than ever.

But you must be wondering why a mobile application development is important for your business right? If you want to know, read the following reason:

1. Complement Desktop Presence with Mobile

Stop and think about how things were just a short time ago. Surely. You will remember that people resorted to desktops to do research, access online chats and perform other activities other required an internet connection, which was not all those things.

However, the internet evolved, and with it came globalization, which encouraged a drop in the prices of technological products. And at the same time, people’s need for real-time information has grown.

Understand that, these days, it is almost impossible to live without being connected to the internet. The power of this tool enables a series of facilitates that were imaginable until recently, and its benefits can be used in practically any situation.

2. On-The-Fly Marketing: Have Constant Improvements

A well-designed application allows your audience to access your business anytime, anywhere. The possibility of improvement, usability and insertion of new features contribute to increasing its use, preventing an application from being forgotten or even deleted.

Furthermore, developing an application that allows navigation through your company’s product and services, even when the user is offline, is possible. This feature adds convenience and is unavailable, which can be a differentiator.

3. Research On-The-Fly: Receive Dynamic Information

With a smart mobile application, you can access valuable information about your consumers: location data, phone number, friends, and followers on social networks are some examples.

This information facilitates communication with your audience and can even give a clue about the needs of your potential customers.

So here you end up with a broader view of shopper behavior, which is unlikely to be achieved with the mobile site alone.

4. Be Important to Your Customers.

The cellphone is a very personal and valuable object for people; just look at the fear most of us have of losing it. That’s because that’s where we save our favorite and confidential photos and videos, keep in touch with other people, and add everything that can bring practically to our daily lives.

That way, when someone downloads your app, they see value in your company and find possible solutions to their problem. Therefore, he can be considered a strong leader.

In this sense, not having an app for business is the same as giving up opportunities.

5. Retain More Customers

In addition to bringing people closer to your brand, an app also increases customer retention.

To give you an idea, studies indicate that people spend more than three and a half hours a day connected to their mobile devices. Although some apps are responsible for this total consumption, this does not exclude the fact that people have free time to browse apps and discover and switch to new options.

If your company’s app is accessible to your customer, it can be downloaded and accessed for several minutes or hours throughout the day.

This way, you will win the dispute for attention that is fought daily with countless advertisements that impact your client. From this, a close and lasting connection will be established between the company and the application user; your customer will be just a click away from your business.

6. Stay Close to Your Customers

Your relationship with your customers becomes more intimate when they interact with your business through an app.

Making an app available allows your customers to get closer to your business and, consequently, encourages the exchange of experience between the parties.

While the website is the environment in which people look up information, the app is a system that allows them to interact with your business. This interaction will naturally strengthen your brand with consumers.

Understand that to become closer to customers, you need to become more useful, and that’s exactly what an app can provide.

The company must find a way to stimulate its relationship with the public to stand out.

7. Provide Exclusive Information and Data.

As it is a much more intimate channel of information, the application allows you to provide exclusive information and data to the client.

An example of this is the practical availability, through the application, of its loyalty system and conventional incentives. You replace the outdated printed points card with an in-app environment where customers can track bounces and rewards. As a result of this action, people will download your app more and more.

8. Offer Content in the Palm of Your Customer’s Hand.

Has your company published a new blog article? Did you update social media? Did you have a new event and want to share the photos? Did it come out in any communication vehicle? An application is an excellent way to tell this news to your client.

The app allows direct access to the content and makes the user aware of information related to this business. To do this, notify them in the app.

9. Improve the Quality of Your Services and Products.

Your business application allows you to develop a suggestion channel to determine customers’ opinions about your company, product, and services.

So, every time a customer accesses this direct channel to send feedback, you can use the information provided to improve your company and offer them a better experience the next time.

Remember that this strategy shows your company’s commitment to continuous improvement and customer satisfaction, who increasingly trust your business.

10. Cloud Sales: Increase your Sale

You make a tremendous effort to sell more and improve your company’s results. Well then, did you know that the number of sales made through applications for mobile devices increasing?

Considering this information, there is nothing better than developing an application that serves as a showcase for your business and facilitates the processing of purchasing or monitoring services.

The mobile site, even if responsive, could provide a better user experience when buying and selling. Take the test with the big-e-commerce players and see the enormous difference between the browsing experience through a computer and a smartphone.

You will see how unpleasant it is to interact with a virtual store through a mobile device and see that as soon as you open the company’s website. It will guide you to download its application.

All major companies already have this tool, but the advantage is that this mobile solution is available for organizations of all sizes.

Not to mention that app developers provide a management and storage structure in the cloud, considerably reducing operational costs related to sales.

11. Get Ahead of Your Competitor

If you search for micro and small companies operating in the same market niche, you will see that only some invest in an application for the business.

This is a reason for your company to jump ahead of competitors and thus gain prominence in the eyes of the customer. And the result is that you will be on top in this fierce competition for the market.

12. Build a Community Around Your Brand

Finally, a proprietary app can strengthen your brand. That’s because it’s dynamic and allows you to give it your company’s face, which can be traditional, informative, shocking, or functional. Thus, when accessing the app, the customer will identify your company’s values and concepts; of course, the project needs to be well-planned and executed.

In addition, the application creates a community of customers who engage with your brand and, in this way, will be inclined to buy your product, service, or launch sooner; after all, they already know and trust your company.

To enter the world of mobile applications and have results, it is first necessary to think strategically. There is no point in developing an application just out of obligation. Establish purposes and have a well-defined goal in mind.

Whatever your field of activity, you will likely find a way to increase your business profit by using an app. The options can be diverse: from generating sales or prospects to creating a facility for your customers that can impact the value and recognition of your brand.

Remember, it’s essential to provide both pleasant and safe usability. One tip is to hire a reliable developer/company that offers a quality platform and service.

If your business is valuable and presents a differentiated solution, chances are that you will gain some advantage with your application. Therefore, analyze the possibilities related to your market before passing your requirements to hire dedicated developers .